Email Marketing — Why Your Subscriber List is Worth More Than Instagram Followers

The hidden truth

10,000 Instagram followers — 500-700 see your post. 1,000 email subscribers — 250-400 open your email. For free.

What is an email list?

A collection of email addresses from people who voluntarily signed up. Your most interested potential customers.

Why is it valuable?

• Independent of algorithms
• Truly yours (nobody can shut it down)
• Direct communication
• ROI: €42 return per €1 invested

How to start?

Offer something valuable: free guide, discount, exclusive content. Form on your site. Never buy lists.

Platforms

Mailchimp (free up to 500), Brevo, ConvertKit.

Conclusion

An email list is your most valuable digital asset. Start building today.